Google Ads for Beauty Brands

How a clean‑beauty startup multiplied non‑brand revenue & crossed borders while keeping ROAS > 3×.

Highlights

  • Daily aMER tracking automation for real-time profitability.
  • Shifted budget from brand-only keywords to high-intent cold-acquisition campaigns.
  • Resolved Google policy & Shopify feed issues within hours, keeping ads live 99.9% of the time.
  • UK market launch delivered first sales within 48 hours.

Key Metrics

7.4×
Overall ROAS*
3.5×
Cold Traffic ROAS*
+65%
New Customer Orders YoY

*Return on ad spend (revenue ÷ ad cost). Figures exclude returning-customer revenue.

Timeline of Wins

  1. Apr 2024

    Partnership begins & aMER automation deployed.

  2. Jun 2024

    Cold campaigns surpass 3× ROAS and scale.

  3. Jul 2024

    UK launch; first sales in 48 hours.

  4. Aug 2024

    Week-long average ROAS hits 3.7× on cold traffic.

  5. Sep 2024

    Automated price-sync eliminates product disapprovals.

  6. Nov 2024

    Updated ad copy & creative to echo OYO’s brand voice.

  7. Feb 2025

    Rolled out new product categories, broadening keyword reach.

  8. Apr 2025

    Testing cold-traffic YouTube Shorts campaigns.

  9. May 2025

    Ongoing optimisation & scale-up.

Love data? Browse more Google Ads case studies →

Shopping‑Feed Tune‑Up Guide

Five attributes Google loves in beauty feeds. Add or refine these and watch impressions climb (we saw +31 %):

  • GTIN – unique product identifiers.
  • MPN – manufacturer part number.
  • Product Categories – using irrelevant or inaccurate product categories.
  • Product Titles – Using key words in your titles helps people find and click on your product.
  • age_group – teen, adult, mature.

Keyword Framework for Beauty

For PPC keyword research in beauty, start by listing your main product areas and popular trends. Use tools like Google Keyword Planner or SEMrush to find search volume, competition, and related keywords. Check social media trends and forums to see what real people are talking about. Focus on specific, high-intent keywords that match what you sell—these usually convert better and cost less. Organize your keywords in a spreadsheet, watch what competitors are bidding on, and update your list regularly to stay on top of trends. Always track which keywords bring clicks and sales so you can keep improving your campaigns.

New to keyword research? Watch our beginner walk‑through (12‑min video) and DIY your first list in under an hour.

Automation Stack

Why stare at dashboards? We pipe spend & revenue into Google Sheets, compute aMER, and trigger Slack alerts if ROAS dips. Want the blueprint? Grab it free here.

Top 5 Mistakes to Avoid

  • Relying on brand campaigns only—you cap growth at existing demand.
  • Failing to separate brand vs cold—skews ROAS and mirrors.
  • Ignoring price‑mismatch disapprovals—products vanish overnight.
  • Letting Merchant Center diagnostics pile up—quality score takes a hit.
  • “Set‑and‑forget” bidding—beauty seasonality demands weekly tweaks.

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