✨ Pet Supplement Breakthrough: Doubling Conversions & Driving $7K/Week ✨

Challenges & Discoveries

Multiple Product Categories:
To determine the most profitable avenues for new audiences, we tested three main product categories. While two categories quickly proved successful, one failed to perform, enabling us to reallocate resources to the winning segments.

Negative Review Glitch:
Early in the campaign, we discovered an unexpected issue on the Shopify platform: even one‐star reviews were appearing on the main product page. This glitch negatively affected the perception of the brand among new visitors. Once identified, the problem was swiftly resolved, restoring trust and first impressions.

Landing Page Overhaul:
Our initial conversion rates (CVR) were lower than expected. A deep dive revealed that the existing landing page was a major barrier to conversion. By redesigning the page to be more streamlined and conversion-focused, we were able to double the CVR almost overnight.

Competitor Analysis:
A thorough competitor analysis of our high-performing keywords shed light on the competitive landscape. By understanding their ad copy, promotions, and positioning, we refined our messaging and offers, positioning our client’s brand more effectively in the market.

Results

Revenue Growth:
From cold traffic alone, our optimized campaigns are now generating approximately $7,000 per week in revenue.

Enhanced Conversions:
Our best-performing campaigns are achieving double-digit conversion rates—some exceeding 10%.

Increased Trust:
The removal of the negative review glitch and the revamped landing page significantly boosted credibility and trust with first-time site visitors.

Sustained Profitability:
By consistently staying profitable in two of the three tested product categories, the client is now able to confidently scale spending on the most effective campaigns.

Ongoing Work

Our work is far from over. We continuously optimize keywords, refine creative assets, and conduct regular competitor analyses to maintain a competitive edge. Ongoing monitoring of key performance indicators—such as cost per click, click‐through rates, conversion rates, and overall revenue—ensures that the brand remains agile and responsive to market shifts.

Conclusion

This case study illustrates the critical factors for success in cold acquisition:

• Eliminating Friction: Fixing technical issues like the negative review glitch can make a significant difference.
• Optimizing User Experience: A conversion-friendly landing page is essential for turning new visitors into loyal customers.

By addressing these challenges head-on and adapting strategies based on data-driven insights, our client has been able to scale their pet supplement brand effectively—turning cold traffic into a reliable revenue stream while paving the way for future growth.